Underbelly and the Earls Court Development Company Announce the Launch of London Wonderground at Earls Court
22nd Apr 2021
West London's new summer festival playground!
- An outdoor “Staycation Sensation” for London this summer with free entry to the huge festival site.
- Outdoor bars, street food, live shows, bandstand performances, vintage fairground rides, family activities & West London’s only ‘city beach’!
- Underbelly’s iconic upside-down purple cow tent, Udderbelly, will graze at London Wonderground this summer and is joined by a 1,000 capacity big top.
- Amazing programme of live shows will be announced in May, including a “Best of the Edinburgh Festival” season of comedy, circus and family performances.
- Site designed to be COVID-19 secure with distancing measures in place if required
Underbelly, one of the UK’s leading producers of large-scale city centre events and live entertainment, is today delighted to announce the launch of London Wonderground, a major new summer festival on the site of the former Earls Court 2 Exhibition Centre. The festival is a unique collaboration and partnership between Underbelly and The Earls Court Development Company, the company responsible for delivering a fresh plan for the Earls Court area, formed of a partnership between developer Delancey, Transport for London and APG.
Free to enter and running throughout the summer from 15 July to 26 September, London Wonderground at Earls Court will feature live shows, spectacular al fresco bars, a sumptuous range of street food, vintage rides, live music and DJs on the Wonderground bandstand and the magnificent Earls Court City Beach. London Wonderground will be the ultimate “staycation playground” for Londoners, offering a host of free and ticketed events, a great outdoor atmosphere and something to do for all ages.
In recent months, The Earls Court Development Company have been asking the local community what they would like to see happen on the site in the immediate term, and found that there was clear support for an initiative like this, with local polling indicating that over two thirds supported the idea of temporary theatres and food markets coming to the site. The London Wonderground is a response to what local people have asked for, designed to create a summer of fun in Earls Court, before the longer term plan for the area is consulted on and shaped with the community.
A major programme of circus, comedy and family shows will champion the spirit and quality of the world-renowned Edinburgh Festival Fringe and will bring a “Best of the Edinburgh Festival’ season of performances to Earls Court this summer. Shows will be performed in two indoor venues; Udderbelly, the iconic upside-down purple cow which returns to London for the first time in five years, and a 36m Big Top. Both venues will accommodate reduced seating capacities in the event that social distancing measures are still required. The initial programme of shows will be announced and go on sale at the end of May.
London Wonderground continues Earls Court’s rich history as a home of live events and entertainment. From the site’s inaugural use as a showground in 1887, to the Great Ferris Wheel of 1895, to the Earls Court 1 and Earls Court 2 Exhibition Halls of more recent years, this site has been at the heart of some of London’s most iconic events, concerts and attractions for over a hundred years. London Wonderground will occupy the former Earls Court 2 part of the site, with access from Empress Place off Lillie Road, to create a true, modern day showground of entertainment and fun for all Londoners this summer. There will also be a training academy run on site, with young people able to participate in a live events skills training scheme for local residents.
The festival offers free entry to the site and affordable ticket prices for the rides and live entertainment programme, with most shows running for an hour without an interval. The whole site, including the performance venues, can be easily adapted to incorporate any necessary social distancing measures and London Wonderground will have a robust COVID-Secure operational plan for customers and staff.
Alongside the opening of London Wonderground will be the activation of a new temporary public space opposite Earl’s Court Underground Station, where the entrance to the former exhibition centre was. This space on Warwick Road will be people to enjoy, and will be curated by the Kensington + Chelsea Festival alongside Underbelly, who will bring forward local artwork to display there.
The opening of London Wonderground at Earls Court is subject to successfully securing planning and licensing permission for temporary events from the London Borough of Hammersmith and Fulham.
Customers are encouraged to sign up at www.londonwonderground.co.uk for further announcements, exclusive offers and to be the first to get information on the London Wonderground live programme of shows.
Posted by Annie Wheeler